Originally a trained psychologist, Sandra Minnee worked in qualitative market research, management and consulting.

She is founder of Professional Strategies, a consulting firm based in the Netherlands, helping organisations and individuals creatively finding new directions. Together with Blauw Research, Sandra developed BrainStyles, a market segmentation model based on whole brain thinking. She offers workshops and training on Strategic Planning, New Product Development, Team Building, and is a coach for individual managers. Sandra is trained in Creative Problem Solving (CPS) at CPSI, USA, and in Systematic Inventive Thinking (SIT) in Israel.

She is a leader of creativity training courses at CPSI, CREA (Italy) and ACRE (South Africa) and presents at various international conferences.

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