Animateurs / Edouard Le Marechal
Initially trained in management and strategy (ESSEC business school, Paris), Edouard quickly completed his studies with creativity and strategic foresight, in order to be able to tackle innovation challenges more efficiently.
After twenty years of professional and associative activity (Presidency of Crea-France, co-leadership of Creaconference), keynote speeches, a few white papers, two books, and three children, he began to learn that he had a lot to unlearn.
Today, his new challenge consists in disseminating an approach, the Butterfly Process, designed to synthesize complexity, creativity and foresight.
Its ambition: to achieve the transformations of the future by freeing itself from the cognitive and ideological biases embedded in today’s innovation and governance methods. You’ve come a long way, babe.