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Creativity and brand strategy management

Stéphane Ely started to deal with creativity issues and brand strategy in 1993 when he founded one of the first companies specialised in multi-media production. During these years, he elaborated a specific approach which took into account brands' values and the way these values are represented in new media. His experience as an entrepreneur and creativite director led him to set up a company specialized in reinforcement of brands and their management (elycorp.).
His methodology makes it possible to define the archetype and the soul of a brand, to develop new products, to implement a new approach in terms of brand management and marketing actions and to carry out the selection and the management of resources.

www.elycorp.com
stephane@elycorp.com