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Siri Lynn is a research consultant, creative facilitator, qualitative moderator, speaker, trainer, and published author (Moderating to the Max). She loves to combine qualitative research and ideation for the development of new products, advertising, and positioning for products and services, as well to help companies understand consumers’ perceptions of the marketplace. Siri has been a Springboard and FCL leader at the Creative Problem Solving Institute (CPSI) for many, many years. She is an active member of the Qualitative Research Consultants Association (QRCA) and a senior trainer at RIVA Moderator Training Institute. Siri is proud to be a lifetime member of the Creative Education Foundation (CEF).
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