Originally a trained psychologist, Sandra Minnee is a strategy and innovation consultant with over 20 years of experience in marketing and strategic planning. Sandra is bilingual Dutch and English and has conducted creativity workshops in the United States, Italy, South Africa and Brasil.

Sandra started out as a qualitative market researcher working for major international corporations. She founded the department for qualitative research at NIPO, the largest research firm in Holland, and worked as senior consultant Business Planning&Organisation for PriceWaterhouseCoopers. She was asked to join the board of NIPO and successfully developed and implemented an added value strategy, which was followed by a management buy out and acquisition by world wide research organisation Taylor Nelson Sofres/WPP.

Sandra founded Professional Strategies in 2001. She developed BreinStijlen©, a psychological instrument measuring thinking styles, and together with Blauw Research, extended it into a marketing communication tool for consumer markets. Professional Strategies helps people and organisations define new directions. The firm offers consulting and facilitation in strategic planning and personal and team skill building, employing creativity for innovation and problem solving. Sandra is currently working on her book Coaching with Creative Problem Solving and on a fiction novel.

Sandra holds a doctoral degree in Psychology from the University of Leiden combined with a Masters Program in Mass Communications at the University of Gainesville, Florida.  She trained in Creative Problem Solving methods in the United States (Creative Problem Solving Institute) and Systematic Inventive Thinking (SIT) (SIT International, Israel).