Jean is the founder and principal of J. Bystedt & Associates, a marketing consulting firm in Chicago, Illinois, specializing in consumer insights, strategic planning and new product development.
Her thirty plus years of marketing and advertising experience with leading manufacturers, service providers and advertising agencies, brings unexpected and creative approaches to both qualitative research and idea generation.
Jean is the co-author of Moderating to The Max: A Full-Tilt Guide to Creative and Insightful Focus Groups and Depth Interviews, a senior trainer of focus group moderating at RIVA Training Institute, an active member/speaker with The Qualitative Research Consultants Association, and a Colleague of the Creative Education Foundation.
Her secret life as an improviser and vocalist is a source of delight and terror to her family and friends!

jbystedt@aol.com