friday, 12 March 2010
32 days to CREA Conference, 8th edition, April 14th-18th 2010 in Sestri Levante
32 days to
CREA Conference
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The Art of Inventing Ideas (Fr) - NEW in 2010!
This programme aims to give a more sensitive and intuitive approach to creativity, to differentiate two key steps of the creative process: "imaginary distance" and "emergence of ideas". Therefore, it adds another dimension to the two famous thinking models: "divergence" and "convergence".
We will go beyond quick and improvised creativity techniques, often reduced to mere brainstorming. We will operate in slow motion in the moment when an idea is formed. We will zoom in where we usually rush in the process, and we will focus on those key creativity steps to emphasize and boost the creative process.
Participants will gain intuition in their creativity styles and will be able to come up with more powerful ideas.
Different approaches or models will also be taught, and we will focus on how they deal with the creative process (systematic, proactive or systemic, intuitive and flexible). This variety of tools will offer a new point of view on what we call the "sensitive creativity".

Learning Objectives - At the end of this program, participants will be able to:
  • Use the main "sensitive" idea generation techniques
  • Understand the specificity of those techniques and how to use and adapt them to address different challenges
  • Classify creativity techniques, from the most dynamic to the most sensitive ones

Languages
Offered in French, with support* in English and Italian

Leaders
Guy Aznar
Stéphane Ély
Isabelle Jacob